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Branding

UTS brand guidelines allow us to help you use our brand and its assets, including our logo, content and trademarks. The following page provides all available logos and watermarks that can be used in designs. However, in case of any confusion please do not hesitate to contact us at info@uts.ae along with your final design and we shall assist you in using the brand as per the guidelines.

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UTS Logo

The logo defines the UTS brand. Following are the regular versions that should be given priority when used. The regular version consists of four basic color variations (Colored, White, Gray & Black). It is recommended to use the Colored version for most scenarios.
Please do not edit, change, distort, recolor, or reconfigure the brand's logo.

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Alternate Versions

It is recommended to use the primary version. In case of incompatibility, the following versions can be used.

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Logo Only Versions

UTS watermark can be used only when the UTS brand is clearly visible and is well understood by the community. (When in doubt, use the primary logo from above section)

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Download UTS Logo Pack

All logo versions in one pack.

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Color Palette & Theme

UTS color palette defines and reflects the UTS brand. The primary color is 'UTS Midnight Blue' which is the main color of the brand. The secondary color 'UTS Carrot Orange' is comparatively used to emphasize important elements in the design. The white and black shades are accent colors that are used to maintain design harmony.

UTS Crimson

RGB: 237/32/36
HEX: #ED2024
CMYK: 0/99/100/0
PMS: 485 C

UTS Fun Green

RGB: 2/115/59
HEX: #02733B
CMYK: 90/30/100/1
PMS: 349 C

White Laliac

RGB: 247/248/252
HEX: #F7F8FC
CMYK: 2, 1, 0, 0
PMS: P 1-1 C

Light Gray

RGB: 241/242/242
HEX: #F1F2F2
CMYK: 0/0/0/5
PMS: Cool Gray 1U

Dark Gray

RGB: 241/242/242
HEX: #414042
CMYK: 0/0/0/5
PMS: 5463 U

Dark Black

RGB: 35/ 39/ 42
HEX: #23272A
CMYK: 17/ 7/ 0/ 84
PMS: 426 C

Branding

UTS Logo

Alternate Versions

Logo Only Versions

Download UTS Logo Pack

Color Palette & Theme

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